Le vieux café is an institutional Brasserie in the city of Uzès, in the south of France. I was able to work with them to completely redesign their visual identity and communication. But also on the model of their website.
The old identity being dated and almost innexisante, we resumed at 0. At the level of the color palette, we opted for a shades of blue, appealing to the memory of summer, the beautiful weather and therefore of the south but it is also a color has the faculty to calm, who makes it one of its main characteristics in terms of perception and understanding.
For branding in general I was able to make illustrations of the city of Uzès as the Duchy or the former prison that will serve for the communication of the brand.
I then worked on the drinks cards, declined on 5 different pages hung on a wooden board for the "Terroir" side.
Finally we worked on the model of the website in order to create a "website showcase" on which we could find the maps, but also the events, as well as the history of the restaurant and some photos and their contacts.