Tealer “we design, we cut, we deal” is a small Parisian company created by roommates who made a bet with a "I deal t-shirts" concept. It is a streetwear brand based on quality and weedwear.
The goal of this project was to do a proposal for a new wordmark in line with the brand and its objectives. We sought to truly transcribe the spirit and values of the brand through the wordmark in order to propose a more contemporary logo to make the visual identity less adolescent.
To do this, we started from our mood-bard in order to create a typography for our logo. As for the identity we have remained in agreement with the existing, ie, monochrome which is an advantage for a crazier graphics in the background.